We briefly explained what Custom Keys were in the User profile blog post, but today we’ll explain what they are in more detail.
As we mentioned in the previous blog post, you can do numerous things with the Custom Key feature.
First of all, you can add a Panel tag, which you can use to identify how engaged that particular user is with your brand and campaigns, by tagging them with anything between one to five stars (“*****”).
Furthermore, you can use the Position tag to remember what occupation that user has. This could be useful for you in the future if you might want to send targeted communications to a specific type of user, or if you want to create a campaign dedicated to that user segment.
Lastly, you can create any Custom Key you’d like. If there’s anything you’d like to tag your users with to further group them/segment them together, you can. Just click on the “+” and let your imagination run wild!
Using these kinds of tags will allow you to go through your users quickly by simply selecting the tag you want (ex. the 5 stars’ tag) and have a list of your most engaged users instantaneously. You can create multiple lists keeping track of your different users, and keep them updated.
Fun. Brilliant. Just like you!