Blog-Cover
LaunchLeap Blog
24 Feb 2017

Bakü is a new concept of ergonomic backpacks for children. Founder of Bakü and industrial designer, Sidney Piché-Rouillard tells us how one interaction with a customer totally changed her goals for her business.

Sidney Piché-Rouillard, founder of Bakü

 

 

Describe a situation where customer feedback was of the upmost importance

While I was in the pre-launch phase at the beginning of the new school year (2016) and tested the market with the production made in Quebec, a mother wrote to me that although the concept was great, she couldn’t afford to pay the price I had set for the bags for her 3 children who do not take care of their things, and she couldn’t just pick one of her children to get the bag. She mentioned being rather disappointed because the bag seemed perfect for their needs. It was at this point that I realized that I wanted my product to be accessible to the majority of people and not become a luxury product, which made me change my business model.

 

 

"It was at this point that I realized that I wanted my product to be accessible to the majority of people and not become a luxury product, which made me change my business model."

 

How important is your clients’ input?

As a product designer, I create for a specific customer (I decided to specialize in products for children), not to sell... My training at HEC taught me how to showcase the products that I create. It would therefore be contradictory to ignore the feedback of my clients, as they are the basis of everything I do.

 

 

Follow Bakü on their social media! 

Facebook

Instagram 

Profil Pic By Camille Ngovandan

10 Mar 2017

Maybe you’ve never spotted it because you walked right past it on Mount-Royal avenue, but La Distributrice offers by-passers great coffee to-go. Here’s a short conversation we had with Max Vezina, owner of La Distributrice. ... Read More

Profil Pic By Camille Ngovandan

17 Jun 2016

LEGO bet big on its community, and that pivot marked the beginning of a successful customer-centered strategy. Within a few years, the company’s customers were fully integrated into the core of the business.... Read More

Profil Pic By Arthur

08 Jul 2016

We previously discussed how feedback can help businesses understand their customers’ needs. This week, we will focus on the insight that managers get from receiving feedback from their employees. Listening to your employees is a great way to make your team more effective, and more fun!... Read More

Profil Pic By Arthur

Back to Top
Back to Blog