LaunchLeap Blog
12 Jul 2016

You probably worked very hard to build up a subscriber list of past and potential customers. It's time to fill in the gaps and increase your return on investment.

Increasing the value of your email subscribers

ABC Sports is a company that sells sporting goods on the Web. They’re having a hard time on Facebook and are trying to increase e-commerce revenue through email marketing. How can they calculate and increase the average value of their subscribers?

Understanding value

Combinations of a few base metrics can get ABC a long way. By multiplying their amount of subscribers by their open, click, and purchase rates, as well as their average cart, they can find out how much revenue each email address is generating on average per send. Running A/B tests on their campaigns can help them optimize these numbers and bring up their conversion rates and average cart. A great start.

From good to great

But what happens when a customer, Joe, who is interested in fly-fishing has to search through ABC’s emails to find fishing deals? Or, even worse, what happens if he receives an email exclusively about team sports gear? He could unsubscribe or stop reading ABC’s emails entirely – making his effective value 0. If ABC had more information about Joe and his fishing buddies, they could send him fly-fishing specific emails – that campaign’s metrics would probably be through the roof.

It's time to rethink optimization

The process of designing an email blast, generating a list and sending out an email can get repetitive, and often, the most important element of this process is ignored: the list itself. Having more information about your subscribers can help you optimize your marketing efforts, increase conversions and drive revenue. It’s time to start filling in the blanks and getting to know your subscribers for real.

Find out more about LaunchLeap.

Profil Pic By Arthur

11 May 2015

Hello World. A few weeks ago, we began contemplating the creation of this very blog. My team and I have been building LaunchLeap for the past 6 months and through it all we ended up gaining a ton of insight on the changing nature of commerce. A blog seemed like a great way to share our new knowledge... Read More

Profil Pic By Arthur

21 May 2015

Co-creation occurs when businesses co-develop products with a multitude of stakeholders (one being their clients) to produce mutually beneficial outcomes (i.e. products and services). This transparent and inclusive business approach has gained traction in recent years. Why you ask? Well, in a world where consumers have never been savvier and global... Read More

Profil Pic By Arthur

Back to Top
Back to Blog