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LaunchLeap Blog
17 Jun 2016

LEGO bet big on its community, and that pivot marked the beginning of a successful customer-centered strategy. Within a few years, the company’s customers were fully integrated into the core of the business.

If you didn’t read last week’s post on LEGO, read it here before diving into this post.

Since then, LEGO has been investing in its customer creation platform. The Danish company’s co-creation site is called IDEAS. It allows customers to create and propose their new designs directly online. Senior LEGO employees then analyse the profitability of the most popular projects. Selected LEGO sets are then passed on to the production and marketing teams. LEGO’s role in this community is that of a moderator, enabling the community’s creativity by facilitating and leading discussions. Thanks to their customers’ diverse expertise (architecture, manufacturing, design…), these projects are actually of lower risk than regular, internally developed projects. Users are no longer passive, and are able to speak their mind and empower themselves.

It’s a win for both sides.

Profil Pic By Arthur

10 Feb 2017

Léché Desserts has been open for almost 5 years now, and has become an obligatory stop for doughnut lovers. Owner Josie Weitzenbauer tells us about why she started this venture and how her customers influence everything she does. ... Read More

Profil Pic By Camille Ngovandan

09 Feb 2016

We all sit through meetings, as boring and useless as they sometimes may feel. And let me ask you this - how many times have you heard people say your team or company should be “breaking the mould” or “thinking out of the box”? How many times have you discussed the inspiring thing your competitors are doing, that you and your team would nev... Read More

Profil Pic By Arthur


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