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LaunchLeap Blog
17 Jun 2016

LEGO bet big on its community, and that pivot marked the beginning of a successful customer-centered strategy. Within a few years, the company’s customers were fully integrated into the core of the business.

If you didn’t read last week’s post on LEGO, read it here before diving into this post.

Since then, LEGO has been investing in its customer creation platform. The Danish company’s co-creation site is called IDEAS. It allows customers to create and propose their new designs directly online. Senior LEGO employees then analyse the profitability of the most popular projects. Selected LEGO sets are then passed on to the production and marketing teams. LEGO’s role in this community is that of a moderator, enabling the community’s creativity by facilitating and leading discussions. Thanks to their customers’ diverse expertise (architecture, manufacturing, design…), these projects are actually of lower risk than regular, internally developed projects. Users are no longer passive, and are able to speak their mind and empower themselves.

It’s a win for both sides.

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11 May 2015

Hello World. A few weeks ago, we began contemplating the creation of this very blog. My team and I have been building LaunchLeap for the past 6 months and through it all we ended up gaining a ton of insight on the changing nature of commerce. A blog seemed like a great way to share our new knowledge... Read More

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29 May 2015

Front end product design, sometimes called fuzzy front end, is truly the ambiguous and creative phase of the design process. It is a total brain dump, where ideas fill up whiteboards and out there solutions get tossed around. In this stage you take a step back and tackle the big questions such as:... Read More

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