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LaunchLeap Blog
17 Jun 2016

LEGO bet big on its community, and that pivot marked the beginning of a successful customer-centered strategy. Within a few years, the company’s customers were fully integrated into the core of the business.

If you didn’t read last week’s post on LEGO, read it here before diving into this post.

Since then, LEGO has been investing in its customer creation platform. The Danish company’s co-creation site is called IDEAS. It allows customers to create and propose their new designs directly online. Senior LEGO employees then analyse the profitability of the most popular projects. Selected LEGO sets are then passed on to the production and marketing teams. LEGO’s role in this community is that of a moderator, enabling the community’s creativity by facilitating and leading discussions. Thanks to their customers’ diverse expertise (architecture, manufacturing, design…), these projects are actually of lower risk than regular, internally developed projects. Users are no longer passive, and are able to speak their mind and empower themselves.

It’s a win for both sides.

Profil Pic By Arthur

28 Jan 2016

The LaunchLeap blog will be kicking right into action in the new year! As you may have noticed the LaunchLeap team has been busy at work building the service into an amazing platform for companies and institutions to collaborate with their clients and users. We’ve also been busy helping some amazing Kickstarter projects hit the ground running and... Read More

Profil Pic By Arthur

09 Feb 2016

We all sit through meetings, as boring and useless as they sometimes may feel. And let me ask you this - how many times have you heard people say your team or company should be “breaking the mould” or “thinking out of the box”? How many times have you discussed the inspiring thing your competitors are doing, that you and your team would nev... Read More

Profil Pic By Arthur


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